Sökning: "August Bringéus"

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  1. 1. The Role of the Tablet Newspaper

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :August Bard Bringéus; Jakob Nilsson Dworsky; [2012]
    Nyckelord :Tablet newspaper; Digital news; Uses and Gratifications; Technology Acceptance; Innovation Adoption;

    Sammanfattning : The newspaper industry has been struggling for quite some time now. Circulation has been in steady decline for the past decade as readers are migrating online, a place where newspapers are yet to be succesfull at charging for their content. LÄS MER