Sökning: "Aura"

Visar resultat 1 - 5 av 51 uppsatser innehållade ordet Aura.

  1. 1. Konstverkets roll i samtida reklam : Funktioner, meningsskapande och en jämförelse mellan svensk och singaporiansk reklam

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Jacob Hallerström; [2019]
    Nyckelord :Art; Advertising; Meaning; Function; Sweden; Singapore; Differentiation; Social Capital; Cultural Capital; Aura; Semiotics; Multimodality; Humour; Exclusivity;

    Sammanfattning : This Bachelors essay takes an in-depth look at how meaning is created through advertisements with references to art. What reasons can be found for why art, a phenomenon that draws highly on analogue reactions, is still widely used in advertisements today in a society that is more and more digitalized. LÄS MER

  2. 2. The Startup Hype - Just a bluff?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Krista Glödstaf; Anna Groth; [2019]
    Nyckelord :Startup; Innovation; Nextopia; Techtopia; Consumer Behaviour; Positivity Bias; Brand Equity; Signalling Theory;

    Sammanfattning : In the last few years increased media coverage on the successes of Swedish startups has lead to a considerable hype and aura around new and innovative companies that aim to disrupt their respective markets. But is this hype also represented and justified by consumer behavior? We aim to examine this phenomenon by comparing consumer choices in two types of products to determine the scope in which a product developed by a startup will be preferred to the same product produced by a traditional company. LÄS MER

  3. 3. FACEBOOK GROUPS FOR DISSEMINATION OF EU-FUNDED PROJECTS An exploratory study of knowledge sharing in communities of interest in social media

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Författare :Aura Camelia Ekblom; [2018-10-26]
    Nyckelord :knowledge sharing; dissemination; EU-funded projects; Facebook groups; Lifelong Learning Programme; Erasmus ; community of interest;

    Sammanfattning : This master thesis aims to explore dissemination and knowledge sharing on Facebook groups in EU-funded projects, in particular the Lifelong Programme and Erasmus+. Dissemination is seen by the funding European Commission as very important, in particular because the wider public in the European community should benefit socio-economically from these projects’ results as indirect financiers through the European Union (EU) budget. LÄS MER

  4. 4. Becoming Citizens : Representations of Citizenship in European Children's Literature

    Master-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Aura Saxen; [2018]
    Nyckelord :children s literature; citizenship; Europe; nation state; critical content analysis;

    Sammanfattning : This thesis examines the representations of citizenship in award-winning children's novels from Finland, France, Sweden and the UK to analyse how the effects of recent cultural and economic developments affecting European societies are described and explored in children's literature. In recent years, both the EU and the nation-state have seemed to be in a state of crisis. LÄS MER

  5. 5. Carmen : Voice of the Anima and its Echoes in Literature, Opera, Film and Music Video

    Master-uppsats, Uppsala universitet/Institutionen för musikvetenskap

    Författare :Nareh Rostamian; [2018]
    Nyckelord :Carmen; Jung; Psychoanalysis; music; video; film; opera;

    Sammanfattning : Since its publication in 1845, Prosper Mérimée’s Carmen has been adapted many times for stage and screen. This essay focuses on the novella, Bizet’s 1875 opera, Saura’s 1983 film and Paul Van Haver’s (known by his stage name Stromae) music video. LÄS MER