Sökning: "Automobile Industry China"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Automobile Industry China.

  1. 1. The effects of different acquisition strategies on brand equity and purchase intention

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Pupu Jin; [2023]
    Nyckelord :Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Sammanfattning : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. LÄS MER

  3. 2. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Nyckelord :;

    Sammanfattning : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . LÄS MER

  4. 3. Stochastic Goal Programming of Supply Chain under Disruption

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Chinmayi Desai; [2022]
    Nyckelord :Stochastic goal programming; COVID; supply disruption; supply chain resilience; China plus one; Stokastisk målprogrammering; COVID; försörjningsavbrott; motståndskraftig leveranskedja;

    Sammanfattning : The spread of COVID-19 pandemic in the world and the importance of controlling it in all regions have made managing this crisis a great challenge for all countries. The devastating effect on global automotive supply chains due to the disruptions has resulted in losses and shut down of production facilities owing to government restrictions due to the spread of infections leading to supply breakdown across all tiers of supply chain. LÄS MER

  5. 4. The Country of Ownership Paradox

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nora Varga; Fengge Zhao; [2016]
    Nyckelord :Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Sammanfattning : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. LÄS MER

  7. 5. Employment Situation of Technical and Vocational Education Graduates in the Chinese Automobile Industry

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Libo Liu; Xuefeng Zheng; [2016]
    Nyckelord :VET; technical and vocational education; employment situation; automobile industry; labour market; China; Social Sciences;

    Sammanfattning : Chinese technical and vocational education (VET) has been developed rapidly after the economic reform since 1978. The graduates from VET schools have become the important labour force in the Chinese labour market. There is a debate on the employment situation of the VET graduates. LÄS MER