Sökning: "Automobile industry"

Visar resultat 1 - 5 av 137 uppsatser innehållade orden Automobile industry.

  1. 1. The effects of different acquisition strategies on brand equity and purchase intention

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Pupu Jin; [2023]
    Nyckelord :Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Sammanfattning : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. LÄS MER

  2. 2. En teoretisk modell för 3D-printing av fälg i kolfiber

    M1-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Samuel Hall; [2022]
    Nyckelord :3D-printing; Carbon fiber; Carrim; Automotive wheels;

    Sammanfattning : The automotive industry faces the challenge to manufacture vehicles with reduced material usage and climate impact. To achieve this the industry has begun using other materials such as carbon fibre composite than materials such as steel and aluminium which are normally used for the manufacturing of automobile parts. LÄS MER

  3. 3. Exploration of Dynamic Capabilities Needed for Digital Transformation and Business Model Innovation in the Swedish Automobile Industry.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Mudasir Mohammed; [2022]
    Nyckelord :Dynamic Capabilities; Business Model Innovation; Digital Transformation; Automotive Industry; Volvo;

    Sammanfattning : Background: Digital transformation has become crucial for success in the global automobile industry. Emerging digital technologies are imposing new challenges and offering new opportunities to automotive firms and are fuelling the business model innovation in the global automotive sector. LÄS MER

  4. 4. Managing Supply Chain Resilience Through Reactive Recovery Strategies Within the Automobile Industry : A Qualitative Study on Lessons Learned from the Covid-19 Pandemic

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :David Olsson; Hanna Kolmodin; [2022]
    Nyckelord :Supply Chain Resilience SCRes ; Reactive SCRes Strategies; SCRes Capabilities; Supply Chain Disruption SCD ; Automobile Industry;

    Sammanfattning : The global nature of current supply chains – in combination with disruptive events like the Covid-19 pandemic – has highlighted the need for increased supply chain resilience (SCRes). Contemporary research has primarily focused on proactive SCRes strategies and, to some degree, neglected the reactive strategies for building SCRes. LÄS MER

  5. 5. Sustainable HR Practices in Lean Manufacturing

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Mouayad Toron; [2022]
    Nyckelord :Sustainable HR practices; lean; lean manufacturing; lean transformation; Veolia-Hydrotec; training; employee retention;

    Sammanfattning : The concept of lean manufacturing dates back to 1990 in the automobile industry. However, its principles were implemented in other industries as well. Lean is also about people; and sustainable HR practices play an important role in the success of lean transformation. This research examines how sustainable HR practices enhances lean manufacturing. LÄS MER