Sökning: "Avoidance and gatekeeping strategy"

Hittade 2 uppsatser innehållade orden Avoidance and gatekeeping strategy.

1. 1. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
   Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

   Sammanfattning : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. LÄS MER

3. 2. Analys av en returprocess inom omnihandel : Analysis of a return process in omni channel

   Kandidat-uppsats, Högskolan i Jönköping/JTH, Industriell organisation och produktion

   Författare :Jonathan Kisch; Albert Lindhagen; [2018]
   Nyckelord :returns management; reverse logistics; processing speed; process integration; omni channel; bearbetningshastighet; processintegration; omnikanaler;

   Sammanfattning : The purpose with the study is to provide a basis for an implementable, improved returns management process. This will help to obtain an empirical result for Lager 157 and to fill any scientific knowledge gap. The study has been divided into two research questions that are of a hierarchical nature. LÄS MER