Sökning: "Axel Bendes"

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  1. 1. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Cecilia Rånman; Axel Bendes; [2018]
    Nyckelord :Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Sammanfattning : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. LÄS MER