Sökning: "Axel Holmner Härgestam"

Hittade 2 uppsatser innehållade orden Axel Holmner Härgestam.

1. 1. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Paul Edlund; Axel Holmner Härgestam; [2020]
   Nyckelord :CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

   Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER

3. 2. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Alf Grönvall; Axel Holmner Härgestam; [2019]
   Nyckelord :Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

   Sammanfattning : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. LÄS MER