Sökning: "Aya Suliman"

Hittade 2 uppsatser innehållade orden Aya Suliman.

1. 1. Do Differences Make a Difference? : A Single Case Study on How Cultural Diversity Affects the Innovation Process

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Evelyn Chlaen; Aya Suliman; [2022]
   Nyckelord :Cultural Diversity; Multicultural Teams; Innovation Process; Global Teams; Team Dynamics; Cultural Dimensions; The Stage-Gate model; New Product Development.;

   Sammanfattning : Background:  The increment of global population flows has challenged businesses to harness the potential of a culturally diverse environment. Nonetheless, previous studies on the effect of cultural diversity on teams has been equivocal, specifically when it is related to a firm’s innovation process. LÄS MER

3. 2. The effect of marketing appeals on consumers' intention to pro-environmental behaviour : A social marketing study applying the Theory of planned behaviour in Jönköping, Sweden

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Senja Lunden; LisaBeth Sundström; Aya Suliman; [2020]
   Nyckelord :Social Marketing; Theory of Planned Behaviour; Marketing Appeals; Intention to Behavioural Change; Palm oil;

   Sammanfattning : Background: Due to increasing environmental issues, the social marketing efforts from organisations are increasing with the aim to push for more sustainable behaviour. One recurring issue in these campaigns is palm oil production. LÄS MER