Sökning: "Aytan Mammadli"

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  1. 1. CONSUMER PERCEPTIONS OF THE FAST FOOD INDUSTRY IN SWEDEN.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Aytan Mammadli; [2016]
    Nyckelord :quick service restaurants; fast food industry; consumer behavior; consumer perceptions; attributes of perceived value; customer satisfaction; Business and Economics;

    Sammanfattning : The fast food industry is one of the important and growing segments of the overall restaurant industry. At the same time, it is a very dynamic and competitive business where too many vendors are chasing too few clients.To maintain sustainable growth and long-term success it is crucial to meet consumer needs and offer value to them. LÄS MER