Sökning: "B2B branding"

Visar resultat 1 - 5 av 49 uppsatser innehållade orden B2B branding.

  1. 1. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexander Pataki; Mihail Aittokallio; [2020]
    Nyckelord :SaaS; Brand Image; B2B branding; B2B; B2B Market; Business and Economics;

    Sammanfattning : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. LÄS MER

  2. 2. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Nyckelord :Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Sammanfattning : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. LÄS MER

  3. 3. Exploring Branding During Exportation: AMulti-case Study of SMEs in the B2B Sector

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Muhammad Zaigum Awan; Asoh Gwendoline Ngwa; [2020]
    Nyckelord :Branding; Business-to-business sector; Exportation; Small and medium sized enterprises.;

    Sammanfattning : ABSTRACTPurpose: The purpose of this study is to assess and examine the nature and scope of brandingduring exportation within SMEs in the B2B context. The findings of this study will increaseknowledge of the relative challenges that SMEs are faced with when it comes to branding duringexportation and how it influences their export performance. LÄS MER

  4. 4. Under Pressure - Tensions in the acquiring firms' corporate brand identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna-Maria Ostermann; Emma Impeciati; [2020]
    Nyckelord :Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. LÄS MER

  5. 5. Does the front door match the backdoor? : A single case study on how employee turnover affects the level of engagement & investment in EVP touchpoints: pre-, on-, and off-boarding

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Irma Dedic; Mobina Zavaher; [2020]
    Nyckelord :Employer Branding; EVP; Preboarding; Onboarding; Offboarding; Employee experience; Organizational Socialization; Turnover;

    Sammanfattning : Research questions: In particular, how does employee turnover relate to the level of engagement and investment during the EVP touchpoints: preboarding, onboarding, offboarding? Purpose & Aim: The purpose is to explore the relationship between the level of employee turnover and the level of engagement in the EVP: preboarding, onboarding, and offboarding.  Method: A qualitative approach was chosen for the thesis, which was conducted through seven semi-structured interviews. LÄS MER