Sökning: "B2B branding"
Visar resultat 21 - 25 av 59 uppsatser innehållade orden B2B branding.
21. Digital inbound marketing as an approach to scale up B2B sales
M1-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER
22. Let us tell you a story... : A study about the understanding of storytelling as a branding tool
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : .... LÄS MER
23. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. LÄS MER
24. Global brand image creation by Swedish born globals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. LÄS MER
25. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. LÄS MER