Sökning: "B2B case study"

Visar resultat 1 - 5 av 268 uppsatser innehållade orden B2B case study.

  1. 1. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Dalia Adawi; Diana Kebedom; [2023-09-07]
    Nyckelord :International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

    Sammanfattning : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. LÄS MER

  3. 2. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Alexander Nordström Käll; Jonas Nyman; [2023]
    Nyckelord :B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Sammanfattning : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. LÄS MER

  4. 3. Identifiering av målgrupper för kundanpassad fakturahantering : En fallstudie inom fakturaservice

    Kandidat-uppsats, Uppsala universitet/Industriell teknik

    Författare :Jennie Persson; [2023]
    Nyckelord :payment; invoice; error outcome; quality development; target groups; lead time; process; exchange; betalning; faktura; felutfall; kvalitetsutveckling; målgrupper; ledtid; process; utbyte;

    Sammanfattning : Studien har genomförts på ett företag inom fakturaservice. För att arbeta proaktivt med förbättring av fakturaprocessen har syftet med studien varit att undersöka om det fanns något samband mellan olika målgrupper av slutkunder och utebliven betalning inom ett visst kundsegment. LÄS MER

  5. 4. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  7. 5. Remote Usability Testing in Practice : A modern UX Method under Investigation

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Nele Kloos; Sissel Ödman; [2023]
    Nyckelord :;

    Sammanfattning : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. LÄS MER