Sökning: "B2B e-commerce"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden B2B e-commerce.

  1. 1. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Nyckelord :Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Sammanfattning : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. LÄS MER

  3. 2. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Aamna Minhas; Sanna Emilsson; [2022]
    Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER

  4. 3. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Elin Enlund; Jennie Nilsson; [2021]
    Nyckelord :The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

    Sammanfattning : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. LÄS MER

  5. 4. Barriers and Enablers for using E-commerce in a B2B Environment and their Implications for Strategy

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Axel Paulsson; Axel Gyllfors; [2021]
    Nyckelord :E-commerce; B2B; SME; Enablers; Barriers; TC; Strategy; Implications; Technology and Engineering; Business and Economics;

    Sammanfattning : As e-commerce continues to grow in the B2B industry many companies are tasked with implementing and updating their current working ways to fit the digital era. With an estimated market size value of 6.7 trillion USD in 2020 and a CAGR of 17. LÄS MER

  7. 5. Value co-creation through interaction : The how’s and why’s of B2B e-commerce

    Master-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Jonathan Andrén; Daniel Sjöberg; [2020]
    Nyckelord :value creation; value co-creation; B2B e-commerce; interaction; värdeskapande; värdesamskapande; B2B e-handel; interaktion;

    Sammanfattning : Today, manufacturing firms have started using e-commerce to sell their products and services online. The adoption of e-commerce has made it possible to move the interaction that has traditionally been made between a salesperson and customer through telephone or e-mail, towards making transactions online. LÄS MER