Sökning: "B2B internet"

Visar resultat 1 - 5 av 55 uppsatser innehållade orden B2B internet.

  1. 1. The Significance of Digital Transformation in the Supply Chain Management for Facilitating International Businesses : Cases from Emerging Markets

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :A K M Ezazul Haque; Khushbu Waqar; Payam Koohi Habibi Dehkordi; [2023]
    Nyckelord :Digital Transformation; Digital Technologies; Supply Chain; Supply Chain Management; Emerging Markets; International Business; Global Expansion; Business Process ReEngineering; Internet of Things; Cloud Computing; B2B Online Platforms; Dynamic Capabilities; Opportunities; Challenges; Competitive Advantage;

    Sammanfattning : Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. LÄS MER

  3. 2. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    Master-uppsats,

    Författare :Claas Uebler; Sophia Reinmund; [2023]
    Nyckelord :digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Sammanfattning : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. LÄS MER

  4. 3. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Kevin Nermark; [2023]
    Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

  5. 4. Managing a diversified business model portfolio : A digital platform company perspective

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Viktor Andersson; Filip Möcander; [2022]
    Nyckelord :Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

    Sammanfattning : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). LÄS MER

  7. 5. How to hack Growth… : En kvalitativ studie för att bidra till förståelse av begreppet Growth Hacker Marketing samt hur det används

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Nellie Cadjo; Clara Cornéer; [2022]
    Nyckelord :Growth Hacker Marketing; Growth Hacking; The Growth Hacking Funnel; The Growth Hacking Process;

    Sammanfattning : Growth Hacker Marketing is a relatively new concept that has emerged as the digitalization and the development of the internet occurred. The purpose of the study is to gain an understanding of the meaning of GHM and how it is used, a concept that is widely applied in the marketing industry but not as widespread in theory. LÄS MER