Sökning: "B2B och B2C"
Visar resultat 6 - 10 av 60 uppsatser innehållade orden B2B och B2C.
6. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. LÄS MER
7. Servitization and Customer Perceived Value - A qualitative study on how customer perceived value is shifting due to the servitization in the automotive industry
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Servitization is one of the major transformations that impact the future development of the automotive industry. The servitized trend has revolutionized the automotive offerings from providing merely products to providing a comprehensive solution package consisting of products, services, knowledge, and other intangible elements to address customers' needs from a holistic perspective. LÄS MER
8. Value based selling : Key value drivers for SMEs within the steel industry
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER
9. Apples iOS 14.5 uppdatering - Hur påverkades B2C-företagens digitala marknadsföring? : En kvalitativ studie om dataregleringars effekter på digital marknadsföring.
Kandidat-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Syfte: Syftet med studien är att undersöka hur regleringar av insamling av kunddata påverkar B2C-företagens digitala marknadsföring, vilka konsekvenser som uppstår, samt hur denna förändring hanterats. Metod: Studien är baserad på en kvalitativ metod. LÄS MER
10. How to hack Growth… : En kvalitativ studie för att bidra till förståelse av begreppet Growth Hacker Marketing samt hur det används
Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : Growth Hacker Marketing is a relatively new concept that has emerged as the digitalization and the development of the internet occurred. The purpose of the study is to gain an understanding of the meaning of GHM and how it is used, a concept that is widely applied in the marketing industry but not as widespread in theory. LÄS MER