Sökning: "B2B relationships"
Visar resultat 11 - 15 av 155 uppsatser innehållade orden B2B relationships.
11. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagandeSammanfattning : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. LÄS MER
12. Perception of B2B Relationships; A Gut Feeling? : A multiple case study on the consumer's perception of relationship success, and the underlying factors influencing trust, commitment, and satisfaction
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: The success and quality of B2B relationships have been researched for decades. Relationship success carries many definitions, but prior literature lacks depth in how it is achieved. Relationship quality is often determined through three pillars: trust, commitment, and satisfaction. LÄS MER
13. Automatiserad marknadsföring - mer än bara ett knapptryck? : En kvalitativ studie om automatiserad marknadsföring och CRM inom B2B-verksamheter
Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknikSammanfattning : Dagens digitala landskap skapar en hög konkurrens om kunder, vilket gör att verksamheter letar efter nya sätt att utveckla och hantera kundrelationer. Arbete med CRM och automatiserad marknadsföring användbart för att få en bättre förståelse för kundens behov och leverera relevant kommunikation. LÄS MER
14. Servitization and Customer Perceived Value - A qualitative study on how customer perceived value is shifting due to the servitization in the automotive industry
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Servitization is one of the major transformations that impact the future development of the automotive industry. The servitized trend has revolutionized the automotive offerings from providing merely products to providing a comprehensive solution package consisting of products, services, knowledge, and other intangible elements to address customers' needs from a holistic perspective. LÄS MER
15. Value based selling : Key value drivers for SMEs within the steel industry
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER