Sökning: "B2B sales"

Visar resultat 1 - 5 av 105 uppsatser innehållade orden B2B sales.

  1. 1. Understanding Sales Performance Using Natural Language Processing - An experimental study evaluating rule-based algorithms in a B2B setting

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Angelica Smedberg; [2023]
    Nyckelord :NLP; Sentiment Analysis; Ruled-based algorithms; TextBlob; VADER; Naïve Bayes; Machine Learning;

    Sammanfattning : Natural Language Processing (NLP) is a branch in data science that marries artificial intelligence with linguistics. Essentially, it tries to program computers to understand human language, both spoken and written. Over the past decade, researchers have applied novel algorithms to gain a better understanding of human sentiment. LÄS MER

  3. 2. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Matilda Krantz; [2023]
    Nyckelord :interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Sammanfattning : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. LÄS MER

  4. 3. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag

    Master-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Fritjof Axelsson; Tim Ericson; [2023]
    Nyckelord :Access-based; Barriers; Business models; Circular; Collaborative; Consumption; Economy; Enablers; Furniture; Implementation; Industry; PaaS; Product; PSS; Refurbishment; Remanufacturing; Service; Servitization; Strategy; Sweden; Systems;

    Sammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER

  5. 4. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Nyckelord :B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Sammanfattning : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. LÄS MER

  7. 5. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Nyckelord :Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Sammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER