Sökning: "B2B strategy"

Visar resultat 1 - 5 av 126 uppsatser innehållade orden B2B strategy.

1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Matilda Krantz; [2023]
   Nyckelord :interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Sammanfattning : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. LÄS MER

3. 2. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag

   Master-uppsats, Linköpings universitet/Industriell miljöteknik

   Författare :Fritjof Axelsson; Tim Ericson; [2023]
   Nyckelord :Access-based; Barriers; Business models; Circular; Collaborative; Consumption; Economy; Enablers; Furniture; Implementation; Industry; PaaS; Product; PSS; Refurbishment; Remanufacturing; Service; Servitization; Strategy; Sweden; Systems;

   Sammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER

4. 3. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
   Nyckelord :Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

   Sammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER

5. 4. IOT-ENHETER I B2B-FÖRETAG : Nya teknologiska framsteg eller potentiella säkerhetsrisker?

   Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Författare :Andreas Bahman; Eleonora Lyvall; [2023]
   Nyckelord :IoT; Cybersecurity; Security Risks; B2B; IoT; Cybersäkerhet; Säkerhetsrisker; B2B;

   Sammanfattning : I takt med den ökande digitaliseringen ökar även antalet uppkopplade IoT-enheter. Inom B2B-företag används  IoT-enheter i allt större utsträckning för att effektivisera verksamheten och skapa konkurrensfördelar. LÄS MER

7. 5. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER