Sökning: "B2B"

Visar resultat 1 - 5 av 699 uppsatser innehållade ordet B2B.

  1. 1. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Dalia Adawi; Diana Kebedom; [2023-09-07]
    Nyckelord :International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

    Sammanfattning : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. LÄS MER

  3. 2. Affärsrelationer i en digital värld : En kvalitativ studie om konsten att upprätthålla digitala affärsrelationer inom B2B-verksamheter

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Wilma Mattsson; Linnea Leppämäki; [2023]
    Nyckelord :Business Relations; B2B; Digital Tools; Communication; Affärsrelationer; B2B; Digitala Verktyg; Kommunikation;

    Sammanfattning : The purpose of this study was to create an understanding of the importance of digital tools in B2B (Business-to-Business) operations and how the new digital world has changed the attitude of all actors toward digital customer relations. The study is based on theories in relationship marketing, communication, digital tools, and direct and digital marketing. LÄS MER

  4. 3. Organisationellt köpbeteende : En studie om köpbeteende inom B2B med fokus påålder, roll & bransch.

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Gabriel Wall; Robin Mehta; [2023]
    Nyckelord :Organizational buying behavior; Marketing; Post-war generation; Generation X; Generation Y.; Organisationellt köpbeteende; Marknadsföring; Efterkrigsgeneration; Generation X; Generation Y.;

    Sammanfattning : This study consists of a survey among the customers of an ITservice company. The survey examines organizational buyingbehavior in relation to the factors of age, role, and industry.Age is divided into three generations: the post-wargeneration, Generation X, and Generation Y. LÄS MER

  5. 4. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Alexander Nordström Käll; Jonas Nyman; [2023]
    Nyckelord :B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Sammanfattning : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. LÄS MER

  7. 5. Identifiering av målgrupper för kundanpassad fakturahantering : En fallstudie inom fakturaservice

    Kandidat-uppsats, Uppsala universitet/Industriell teknik

    Författare :Jennie Persson; [2023]
    Nyckelord :payment; invoice; error outcome; quality development; target groups; lead time; process; exchange; betalning; faktura; felutfall; kvalitetsutveckling; målgrupper; ledtid; process; utbyte;

    Sammanfattning : Studien har genomförts på ett företag inom fakturaservice. För att arbeta proaktivt med förbättring av fakturaprocessen har syftet med studien varit att undersöka om det fanns något samband mellan olika målgrupper av slutkunder och utebliven betalning inom ett visst kundsegment. LÄS MER