Sökning: "B2B"

Visar resultat 1 - 5 av 452 uppsatser innehållade ordet B2B.

  1. 1. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Erik Wang; [2019]
    Nyckelord :Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

    Sammanfattning : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. LÄS MER

  2. 2. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :YIGE LIU; SIRIOUS NTERAI; [2019]
    Nyckelord :Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

    Sammanfattning : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. LÄS MER

  3. 3. ”Syns ni inte, finns ni inte”

    Kandidat-uppsats, Malmö universitet/Teknik och samhälle

    Författare :Hanna Olsson; Elin Möller; [2019]
    Nyckelord :Relationsbyggande; B2B; Marknadsföring; Mikroföretag; Mediebranschen; Sociala medier; Word of mouth; Nätverkssamhälle; Kundrelationer; Varumärkesuppbyggnad;

    Sammanfattning : Denna studie undersöker hur B2B-mikroföretag i mediebranschen ser på marknadsföring och relationsbyggande via sociala medier samt nätverkande och word of mouth. Syftet är att bidra till en ökad medvetenhet om hur de nämnda kanalerna kan användas i marknadsföringssyfte samt vilken roll nätverkande och kundrelationer har för B2B-mikroföretag. LÄS MER

  4. 4. Adoption of Smart Packaging : Case Study Analysis from retailer’s perspective

    Magister-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL); Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Författare :Uma Devi Venkatesh; Omar Ali Ahmed Alsamuraaiy; [2019]
    Nyckelord :Smart packaging; Packaging; Adoption; Retailers; B2B; Challenges; Innovations; Food industry; Diffusion; Technology;

    Sammanfattning : This paper presents the challenges faced by the retailers during the adoption of smart packaging in food packaging industry. The paper introduces three largest food retailers in Sweden, and the problems they faced during the introduction of the adoption of smart packaging technologies packaging. LÄS MER

  5. 5. Understanding current and future requirements on logistics service offerings in the Danish construction industry

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Erik Dufberg; Anton Forsström; [2019]
    Nyckelord :Logistics service offerings; logistics service dimensions; Danish construction industry; customer requirements.; Technology and Engineering;

    Sammanfattning : Purpose - The purpose of this research is to create a better understanding of what the current and future customer requirements are on logistics service offerings in the Danish construction industry and how the studied case company can better match these. Methodology - The research was conducted as a case study. LÄS MER