Sökning: "B2B"

Visar resultat 1 - 5 av 597 uppsatser innehållade ordet B2B.

  1. 1. Exploring the possibilities for MaaS in the everyday mobility - A qualitative study of pilot projects in different phases

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gabriel Bredstenslien Johansson; [2021-07-07]
    Nyckelord :Mobility as a Service; MaaS; Business modelling; Business model design; Business model development; Business model innovation;

    Sammanfattning : The objective of this research is to identify how MaaS solutions can be designed to have agreater impact on everyday mobility. This research contributes by identifying existing barriersfor present projects in all of their phases as well as expressing possible solutions movingbeyond them, based on state-of-art business model theory. LÄS MER

  3. 2. A Good Name Is Better Than Riches - A Single Case Study of Essity

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Nyckelord :Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Sammanfattning : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. LÄS MER

  4. 3. Digital Marketing among SMEs within the B2B sector during Covid-19

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Deborah Tecklegiorgis; Selma Mohamed Hashi; Faranaz Mariana Fagundez; [2021-07-02]
    Nyckelord :Covid-19; SME; digital marketing; digital transformation; change;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 4. The different roles of a brand for purchasing reused materials in B2B

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  7. 5. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gottfridsson Sara; Rehn Ylva; [2021-06-29]
    Nyckelord :Coordination; sales-marketing interface SMI ; digitalization; qualitative study; B2B;

    Sammanfattning : This study investigates how coordination is achieved between the functions sales andmarketing in B2B organizations, and how increased digitalization affects the coordinationbetween different functions. The paper uses a qualitative method, and data has been collectedby conducting 29 semi-structured interviews with managers and employees from the salesand marketing departments within several B2B organizations operating in various industries. LÄS MER