Sökning: "B2C Brands"

Visar resultat 11 - 15 av 16 uppsatser innehållade orden B2C Brands.

  1. 11. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

    Författare :Marie Svensson; [2012]
    Nyckelord :Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Sammanfattning : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. LÄS MER

  3. 12. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    Magister-uppsats, Institutionen för teknik och samhälle

    Författare :Md. Kamrul Hasan; Rabia Khan; [2011]
    Nyckelord :Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Sammanfattning : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. LÄS MER

  4. 13. ATT BYGGA OCH ÖVERFÖRA VARUMÄRKEN TILL INTERNET - En kvalitativ fallstudie av Getinge Infection Control och von Braun Sports Cars

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Kristoffer Eriksson; Erik Kaplar; [2009]
    Nyckelord :Branding; I- branding; Internet Marketing; Internet;

    Sammanfattning : Title: To build and transport brands to the Internet – A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar. LÄS MER

  5. 14. The Potential of B2B Lovemarks: A Managerial Perspective on Strong B2B Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Folkesson; Juliane Beyer; Junwen Guo; [2008]
    Nyckelord :Lovemarks; B2B Branding; Brand Personality; Emotional Branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. LÄS MER

  7. 15. Branding At Trade Shows : How subcontractors use trade shows to strengthen their brand

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Karl-Johan Andersson; Simon Alm; Jörgen Andersson; [2007]
    Nyckelord :Trade shows; branding; subcontractors;

    Sammanfattning : Background: Branding is a way for companies to differentiate their products and services from its competitors in the fierce competition in business today. This phenomena has up until recently mostly been used in the B2C context, but the importance of branding in the B2B context has been more and more acknowledged. LÄS MER