Sökning: "B2C Relationship Quality"

Hittade 5 uppsatser innehållade orden B2C Relationship Quality.

1. 1. Value based selling : Key value drivers for SMEs within the steel industry

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Simon Anderson; Markus Johannisson; [2022]
   Nyckelord :Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

   Sammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER

3. 2. Game of Drones - Viability Study of Drone Deliveries in Swedish Rural Last Mile Transport

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Lena Persson; Ling Liu; [2020-06-22]
   Nyckelord :Drone; UAV; Last mile; B2C; Logistics; Rural area; Sweden;

   Sammanfattning : Problem discussion and objective: Despite its well-established networks of service points, Swedish logistics carriers are still facing many last mile challenges in terms of satisfying customers and becoming more sustainable while also being profitable. These challenges are expected to escalate especially in Swedish rural areas which cannot be solved by conventional methods. LÄS MER

4. 3. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Philip Meier; Eleni Anastasiadou; [2018]
   Nyckelord :online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Sammanfattning : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. LÄS MER

5. 4. A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :YUQING CHEN; WANTONG ZHENG; [2015]
   Nyckelord :Security; Communication; Product; Personalization; B2C Relationship Quality;

   Sammanfattning : Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers interested in shopping online. Based on research inthe business-to-business setting we proposed four variables including security, communication,product and personalization that influence the relationship quality. LÄS MER

7. 5. Communication Strategies via Social Media : The case study of Tomorrowland

   Master-uppsats, IHH, Företagsekonomi

   Författare :Yulia Kazakulova; Erik Kuhn; [2012]
   Nyckelord :Social Media; Brand Awareness; Brand Engagement; Word of Mouth; Communication Strategies; Facebook; Twitter; YouTube; Music Festival;

   Sammanfattning : Background: In the past decade, Social Media has been an interesting Internet phenomenon. Social Media has increased the ability for Internet users to communicate and interact with one another, allowing them to overcome boundaries that once made communication difficult and slow. LÄS MER