Sökning: "B2C marketing"

Visar resultat 21 - 25 av 86 uppsatser innehållade orden B2C marketing.

  1. 21. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Johanna Eck; Sofie Johansson; [2020]
    Nyckelord :B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

    Sammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER

  3. 22. Influence of Social Media on Brand Awareness : A Study on Small Businesses

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Naveed Ahmad; eduardo Guerrero; [2020]
    Nyckelord :Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

    Sammanfattning : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. LÄS MER

  4. 23. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Sofie Johansson; Johanna Eck; [2020]
    Nyckelord :B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

    Sammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER

  5. 24. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Anna Dyrhage; [2020]
    Nyckelord :Innovation; agile; advantages; disadvantages; digital B2C service companies;

    Sammanfattning : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. LÄS MER

  7. 25. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Josefin Håkanson; [2020]
    Nyckelord :user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Sammanfattning : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. LÄS MER