Sökning: "B2C services"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden B2C services.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  3. 2. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag

    Master-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Fritjof Axelsson; Tim Ericson; [2023]
    Nyckelord :Access-based; Barriers; Business models; Circular; Collaborative; Consumption; Economy; Enablers; Furniture; Implementation; Industry; PaaS; Product; PSS; Refurbishment; Remanufacturing; Service; Servitization; Strategy; Sweden; Systems;

    Sammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER

  4. 3. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Nyckelord :Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Sammanfattning : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. LÄS MER

  5. 4. Servitization and Customer Perceived Value - A qualitative study on how customer perceived value is shifting due to the servitization in the automotive industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Jie Li; Yifei Qu; [2022]
    Nyckelord :Servitization; The Automotive Industry; Customer Perceived Value; B2B;

    Sammanfattning : Servitization is one of the major transformations that impact the future development of the automotive industry. The servitized trend has revolutionized the automotive offerings from providing merely products to providing a comprehensive solution package consisting of products, services, knowledge, and other intangible elements to address customers' needs from a holistic perspective. LÄS MER

  7. 5. Examining the Post-purchase Behaviour of Second-hand Clothing : Extending Expectation Confirmation Theory

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Frida Hjerpe; [2022]
    Nyckelord :Collaborative fashion consumption; post-purchase behaviour; expectation confirmation theory; Swedish consumers;

    Sammanfattning : Amongst production industries, the fashion industry is one of those with the most negative impact on the environment. Globalization has driven consumption of contemporary fashion products, such as clothes, to the highest quantities ever recorded in history. LÄS MER