Sökning: "BAV method"

Hittade 1 uppsats innehållade orden BAV method.

  1. 1. Brand Extension : research of Danone in Sweden

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :Yu Lai; Yue Yang; [2012]
    Nyckelord :brand extension; CBBE model; BAV method;

    Sammanfattning : ABSTRACT Purpose-----The purpose of this paper is to discuss Danone how to extend its brand in Sweden. Brand extension as a branding strategy has been increasing the last decades, and Danone just proposes Yogurt in Gälve which is one of the cities in Sweden, so this paper is to analyze what should Danone do if it wants to extend its brand in Sweden. LÄS MER