Sökning: "BRANDING case study"

Visar resultat 1 - 5 av 571 uppsatser innehållade orden BRANDING case study.

1. 1. KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Mona Kamali; [2024-03-06]
   Nyckelord :Jämställdhet; genus; Försvarsmakt; myndighet; semiotik; kommunikation;

   Sammanfattning : In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish Armed Forces communication when both men and especially women are desired to join them. LÄS MER

3. 2. Hennessy to Henny: Brand Hijacking

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
   Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

   Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

4. 3. Branding som en offentlig governance strategi : Ett nyinstitutionellt perspektiv på Eskilstuna kommuns governancestrategi genom varumärket

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Viktor Jonasson; [2024]
   Nyckelord :Governancestrategi; offentliga sektorn; isomorfism; legitimitet branding.;

   Sammanfattning : Titel: Varumärket som en offentlig governance strategi  Nyckelord: Governancestrategi, offentliga sektorn, isomorfism, legitimitet & branding. Forskningsfrågor: Hur genomför Eskilstuna kommun branding som en offentlig governance strategi utifrån ett nyinstitutionellt perspektiv? Vilka är drivkrafterna till anpassningen och tillämpningen av brandingstrategin i Eskilstuna kommun inom deras organisationsfält? Syfte: Syftet med studien är att explorativt undersöka Eskilstuna kommuns förändring genom att utnyttja branding som en governance strategi utifrån ett nyinstitutionellt perspektiv. LÄS MER

5. 4. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
   Nyckelord :Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

   Sammanfattning : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. LÄS MER

7. 5. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Teame Gebremedhn Gebrai; [2023-07-18]
   Nyckelord :hybrid organizing; long-term collaboration; creating shared values; common initiatives; socioeconomic vulnerable; societal transformation; co-creation of values; cross-sector functional teams; inclusive and circular models;

   Sammanfattning : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. LÄS MER