Sökning: "Baboucarr Mboob"
Hittade 1 uppsats innehållade orden Baboucarr Mboob.
1. Effekten av negativ elektronisk ”word of mouth” på konsumenters attityder och köpintentioner
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This study examines the effect of electronic Word-of-Mouth (eWOM) on consumers’ purchasing decision process, more specifically: How does consumer attitudes and purchasing intent toward companies and their products affected by negative eWOM on social media. The study is based on three-component model of attitudes which identifies attitude as the awareness, assessment and readiness to act. LÄS MER
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