Sökning: "Bamidele Sunday"

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  1. 1. Business Intelligence and Customer Relationship Management: a Direct Support to Product Development Teams

    Kandidat-uppsats, IHH, Informatik

    Författare :Alberto Pietrobon; Abraham Bamidele Sunday Ogunmakinwa; [2011]
    Nyckelord :business analytics; data mining; business intelligence; BI; decision making; customer relationship management; CRM; data sources; product development; industrial design; manufacturing industry.;

    Sammanfattning : For manufacturing firms, having knowledge about customers is very important, in particular for the developers and designers of new products. A way in which software can help to build an information channel between the customers and the firm is through Customer Relationship Management (CRM) and Business Intelligence (BI) solutions. LÄS MER