Sökning: "Baobao He"

Hittade 1 uppsats innehållade orden Baobao He.

  1. 1. Management perception on the importance of corporate social responsibility for brand image: : A case study of Husqvarna

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Jenny Falk; Baobao He; [2012]
    Nyckelord :CSR; Brand Image;

    Sammanfattning : This master thesis focus on corporate social responsibility (CSR) and the relation to brand image. The topic was chosen because of the lack of research in this type of field. Previous research has suggested that there might be a bond between CSR and the brand image of a company, however, no confirmations has been done. LÄS MER