Sökning: "Barclays Premier League"

Hittade 1 uppsats innehållade orden Barclays Premier League.

  1. 1. Fan identification and the perception of the sponsor-team fit : The case of Emirates Airlines and Arsenal FC

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Nima Beik; James Galbraith; [2016]
    Nyckelord :Barclays Premier League; sponsorship; sponsorship fit; sponsor-team fit; fan identification;

    Sammanfattning : Sponsorship has become an important factor in determining the success and competitiveness of a sports team. While previous sports sponsorship literature has been substantial, the fans and their perceptions of the sponsor(s) has often not been focused upon. LÄS MER