Sökning: "Barclays Premier League"
Hittade 1 uppsats innehållade orden Barclays Premier League.
1. Fan identification and the perception of the sponsor-team fit : The case of Emirates Airlines and Arsenal FC
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Sponsorship has become an important factor in determining the success and competitiveness of a sports team. While previous sports sponsorship literature has been substantial, the fans and their perceptions of the sponsor(s) has often not been focused upon. LÄS MER
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