Sökning: "Barriers when launching"

Hittade 5 uppsatser innehållade orden Barriers when launching.

  1. 1. Barriers of Virtual Reality Products : A study of launching a walking simulator into the US B2B market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andre Jarvio; Thantida Wolf; Martin Hardin; [2018]
    Nyckelord :Virtual reality; Innovation; New product launch; Barriers when launching; B2B; U.S. Market;

    Sammanfattning : Virtual reality is a rapidly growing innovation that has many real-world applications inengineering, healthcare, education and much more. More startups are emerging, and someof these companies are developing virtual reality simulators that allows the user toimmerse themselves completely in the virtual world with the use hardware devices. LÄS MER

  2. 2. SOCIAL HÅLLBARHET I OFFENTLIG UPPHANDLING : En studie om offentlig upphandling som politiskt styrmedel

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Olivia Widner; [2017]
    Nyckelord :Public procurement; sustainable public procurement; socially responsible public procurement; implementation studies;

    Sammanfattning : In this essay a quantitative empirical study with qualitative elements is performed. The purposeof the paper is to investigate whether public procurement can be applied as a political instrument. LÄS MER

  3. 3. Barriers in Launching New Products : - A comparative study of Swedish B2B companies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Indira Ahmicic; Danielle Samuelsson; [2015]
    Nyckelord :New Product Launch; Barriers in launch processes; B2B; Swedish companies; SMEs; Marketing;

    Sammanfattning : The marketplace in the 21st century is intense and highly competitive. Customers have a great variety of products and services to choose from, therefor gaining competitive advantage is crucial for a company´s survival. LÄS MER

  4. 4. Service infusion in practice : A Case study of the development and practice of service sales at Rolls-Royce Marine AB

    Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomi; Karlstads universitet/Avdelningen för företagsekonomi

    Författare :Viktor Valkeapää; Malin Ducloux; [2014]
    Nyckelord :service management; service infusion; service sales; customer orientation; customer value; customer needs.;

    Sammanfattning : Manufacturing companies are experiencing changing customer needs, eroding profit margins and are therefore undergoing changes to secure their position on the highly competitive markets by shifting their focus from goods to services. Manufacturing companies are faced with considerable risks and challenges in this transition, and many firms fail launching successful services and are unsuccessful in their attempts to differentiate themselves on the market. LÄS MER

  5. 5. Market analysis to establish retail textile companies in Colombia

    Kandidat-uppsats, Högskolan i Borås/Institutionen Ingenjörshögskolan; Högskolan i Borås/Institutionen Ingenjörshögskolan

    Författare :Alexandra Esguerra; Fang Karlsson; [2014]
    Nyckelord :Market analysis; Colombia; Marketing; establishing a product; Sweden and Colombia relation;

    Sammanfattning : The economic crisis in the last few years has made that companies begin to seek fornew market opportunities where they can establish their businesses. Due to the lackof information and data, Colombia is not well known for Swedish textile companies. LÄS MER