Sökning: "Basharat Ali"
Hittade 1 uppsats innehållade orden Basharat Ali.
1. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of PakistanMagister-uppsats, Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik
Sammanfattning : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. LÄS MER