Sökning: "Basharat Ali"

Hittade 1 uppsats innehållade orden Basharat Ali.

  1. 1. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    Magister-uppsats, Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Författare :Basharat Ali; [2019]
    Nyckelord :Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Sammanfattning : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. LÄS MER