Sökning: "Baude Christopher"

Hittade 1 uppsats innehållade orden Baude Christopher.

  1. 1. The power of having friends : A study in how knowledge and levels of uncertainty relate to relationship commitment

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Baude Christopher; Karl-Fredrik Olsson; [2014]
    Nyckelord :internationalization process; relationship; knowledge; relationship commitment; business networks; uncertainty; decrease uncertainty; levels of uncertainty; internationaliseringsprocess; förhållande; kunskap; relationer engagemang; företagsnätverk; osäkerhet; minska osäkerheten; grad av osäkerhet;

    Sammanfattning : The purpose of this paper is to increase the understanding of how knowledge and uncertainty can affect relationship commitment between companies in the international market. Therefore, knowledge accumulation, the various levels of uncertainties and the creation of business relationships will be examined. LÄS MER