Sökning: "Baude Christopher"
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1. The power of having friends : A study in how knowledge and levels of uncertainty relate to relationship commitment
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this paper is to increase the understanding of how knowledge and uncertainty can affect relationship commitment between companies in the international market. Therefore, knowledge accumulation, the various levels of uncertainties and the creation of business relationships will be examined. LÄS MER
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