Sökning: "Beatrice Bjuhr"

Hittade 1 uppsats innehållade orden Beatrice Bjuhr.

  1. 1. The impact of ad, personal, and situational characteristics on positive affect and felt urge to buy impulsively.  A quantitative study in the Facebook context

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Beatrice Bjuhr; My Tra Pham; [2015]
    Nyckelord :impulse buying; facebook; positive affect; urge to buy impulsively; promotional effect; atmospheric effect; impulse buying tendency; hedonic consumption tendency; customized advertisements; time availability; money availability;

    Sammanfattning : Social media has grown in importance as an advertising communication tool, and companies take advantages of this by using social media marketing to meet their marketing objectives. The research context in this study is chosen to be the social media Facebook, mainly since it is the biggest and most used social media in Sweden but also since Facebook offers companies many different commercial options. LÄS MER