Sökning: "Beatrice Darrell"

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1. 1. From strategy implementation to strategy adaptation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Beatrice Darrell; Sofia Hallersbo; [2014-12-05]
   Nyckelord :strategy implementation; strategy as practice; translation; local practice; adaptation;

   Sammanfattning : A strategy will not automatically create value unless it is transformed into practice throughout the organization. Drawing on strategy-as-practice, which focuses on how people do strategy, this paper shows how an organizational unit interprets and transforms corporate strategy into local practice by doing strategy adaptation. LÄS MER