Sökning: "Beatrice Seyzeriat"

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  1. 1. How to attract new audiences

    Master-uppsats, Göteborgs universitet/Högskolan för scen och musik

    Författare :Beatrice Seyzeriat; [2011-09-22]
    Nyckelord :beatrice; seyzeriat; attract; new; audience; göteborgs symfoniker; ambassador program; claassical music; el sistema; school concerts;

    Sammanfattning : What can be done to attract new audiences to cultural institutions? This thesis explains how a cultural institution can take measures to increase audience numbers and attract new listeners. With Gothenburg Symphony Orchestra as an example I try to review who are today's concert-goers and why classical music may or may not be popular in the society. LÄS MER