Sökning: "Beauty vlogs"

Hittade 2 uppsatser innehållade orden Beauty vlogs.

1. 1. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Vera Mohlin; [2021]
   Nyckelord :female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Sammanfattning : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. LÄS MER

3. 2. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paulina Lundin; Kristina Huhn; [2017]
   Nyckelord :Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

   Sammanfattning : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. LÄS MER