Sökning: "Beer"

Visar resultat 16 - 20 av 210 uppsatser innehållade ordet Beer.

1. 16. Beyond the Bubbles : a Study of Fungal Diversity and Gushing in Beer Production

   Master-uppsats, SLU/Dept. of Forest Mycology and Plant Pathology

   Författare :Alexander Pettersson; [2023]
   Nyckelord :Fusarium Head Blight; Fungal communities; Metabarcoding; Amplicon sequencing Malting barley; Gushing; Pink kernels; Random forests;

   Sammanfattning : Gushing, violent and spontaneous over-foaming of beer, is a well-known quality reducing phenomenon encountered in the brewing industry. The present study investigated the impact of fungal contamination in barley grains, specifically focusing on gushing and the occurrence of pink kernels. LÄS MER

3. 17. HON ÄR EN JOBBIG TJEJ: Om könshierarkier på ett svenskt startupföretag

   Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

   Författare :Julia Britschgi; [2022-08-24]
   Nyckelord :startup; company culture; gender hierarchies; gender roles; feminism; masculinity; fintech;

   Sammanfattning : Startup companies and their company culture influenced by Silicon Valley tech companies are becoming more and more popular. This paper aims to see how a startup company like this, that prioritise a flat organization, benefits such as ping pong tables and free beer as well as striving towards diversity, perceive gender hierarchies. LÄS MER

4. 18. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival

   Master-uppsats, Uppsala universitet/Teologiska institutionen

   Författare :Rucheng Wang; [2022]
   Nyckelord :beer festivals; place identity; uniqueness; authenticity; liminality; Heimat ; nostalgia; globalisation; modernisation;

   Sammanfattning : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. LÄS MER

5. 19. Öl- och Vinturism på Gotland : En kvalitativ studie om marknadsföringen av ölbryggerier och vingårdar i sociala medier på Gotland

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Ellen Bendixen Söderqvist; Linda Andersson; Liv Lasu; [2022]
   Nyckelord :Marketing; social media; beer tourism; wine tourism; Gotland; tourism industry; beverage tourism; alcohol law; wineyard; beer brewery; Marknadsföring; sociala medier; ölturism; vinturism; Gotland; besöksnäring; dryckesturism; alkohollagen; vingård; ölbryggeri;

   Sammanfattning : In this study beer breweries and vineyards have been studied. The purpose of the study is to illuminate how beer breweries and vineyards on Gotland market themselves on social media and how they address the Swedish law “Alkohollag (2010:1622): 7 kap. Marknadsföring av alkoholdrycker och alkoholdrycksliknande preparat”. LÄS MER

7. 20. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Bjarke Røn Knudsen; [2022]
   Nyckelord :national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Sammanfattning : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. LÄS MER