Sökning: "Behavioral targeting"

Visar resultat 21 - 25 av 34 uppsatser innehållade orden Behavioral targeting.

  1. 21. Dynamic Retargeting : -The Holy Grail of Marketing?

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Christoffer Johansson; Patrik Wengberg; [2017]
    Nyckelord :retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

    Sammanfattning : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. LÄS MER

  3. 22. Examining play behaviors of children with internalized emotional disturbances in preschool context : A systematic literature review

    Magister-uppsats, Högskolan i Jönköping/HLK, CHILD

    Författare :Meropi Aliki Batsopoulou; [2017]
    Nyckelord :preschool; internalized emotional disturbances; play behaviors; child initiated play;

    Sammanfattning : Child initiated play appears as a means for children to express their inner world and personality and works as a milestone promoting their overall development. Internalized emotional disturbances constrain children’s functioning and have an impact on their general behavior, hindering their development. LÄS MER

  4. 23. Rekommendationssystem för riktad annonsering : En studie av innehållsbaserad rekommendation i system med användare, element och annonser kopplade till en gemensam uppsättning diskreta metadata

    Kandidat-uppsats, Högskolan i Jönköping/JTH, Datateknik och informatik

    Författare :Andreas Andersson; Henrik Ottehall; [2017]
    Nyckelord :Ads; targeting; behavioral targeting; recommendersystem; contentbased; native advertising; in-feedadvertising; computationaladvertising;

    Sammanfattning : Advertising in mobile apps are increasing and so is the need to show the right ad to the right user. This study was conducted in cooperation with Seekly AB, a company whose app displays a feed with upcoming events in a users immediate area. In this app, every event is associated with an interest and users can choose interests to follow in a list. LÄS MER

  5. 24. Development of Application for Health Statistics : Targeting Mental Health

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Hanna Larsson; Lolita Mageramova; [2017]
    Nyckelord :application; development; mental health; DBT; Borderline;

    Sammanfattning : Mental illness is an important and growing problem. In Sweden it is estimated that about 22 percent of the female population, and 15 percent of themale, suffer from anxiety [1]. This thesis examines specifically the borderline personality disorder. LÄS MER

  7. 25. Bortom personlig integritet : En användarstudie av personlig integritet på gratis sociala medier

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Per Engberg; [2016]
    Nyckelord :Social media; privacy; behavioral targeting; Sociala medier; personlig integritet; riktad reklam;

    Sammanfattning : Detta är ett examensarbete som handlar om personlig integritet och användande utav sociala medier. Internet och sociala medier har fått en given del i vår vardag. LÄS MER