Sökning: "Behavioral targeting"
Visar resultat 6 - 10 av 34 uppsatser innehållade orden Behavioral targeting.
6. Promoting a better public health quality with urban green space in an informal settlement, Bogota, Colombia
Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)Sammanfattning : Heat waves, rising temperatures, air pollution, and loss of biodiversity are examples of issues that will and are already rising due to climate change. The urban environment is one that continues to steadily grow at the cost of natural vegetation in the city, and this will only worsen with population growth. LÄS MER
7. Design for prolonged service lifetime : A case study of built-in ovens implementing emotionally durable design in practice
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : The taxonomy of sustainable design covers a multitude of strategies targeting different aspects of product design, one of which is product longevity. Efforts within this field have mainly been focusing on extending the technical lifetime of products, whereas the issue of products being discarded before technical malfunction have received less attention. LÄS MER
8. Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram.
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. LÄS MER
9. Posttraumatic growth: turning wounds into wisdom. Positive aftermath of life threatening illness. : Secondary analysis of existing data from a randomized trial.
Master-uppsats, Uppsala universitet/Institutionen för kvinnors och barns hälsaSammanfattning : Backround: Traumatic events have shown to have negative psychological outcomes globally. Psychological interventions such as cognitive behavioral therapy has proven to alleviate these problems and to increase the quality of life resulting in positive outcomes after traumatic events. LÄS MER
10. Behavioral Targeting in E-Commerce Through the Use of Reinforcement Learning
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : E-commerce websites often seek to maximize sales by employing sales agents to talk on the phone with selected visitors and assist them in making a purchase, and in order to make the most out of this investment, visitors must be targeted with contact offers intelligently. One approach to designing a targeting strategy is to have human experts define sets of rules that decide how to act, however, a more automated approach would be desirable. LÄS MER
