Sökning: "Belinda Sander"
Hittade 1 uppsats innehållade orden Belinda Sander.
1. The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The present research quantitatively examines consumer resistance towards the innovative business model of fashion and furniture renting in regard to environmental consciousness and trend orientation, while also taking into account perceived financial, breakage and hygienic risks. Moreover, the business model frame allows to give guidelines on how retailers can successfully implement a sustainable renting format into their business model considering customer resistance. LÄS MER
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