Sökning: "Belinda Sander"

Hittade 1 uppsats innehållade orden Belinda Sander.

  1. 1. The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maura Leonie Kongehl; Belinda Sander; [2021]
    Nyckelord :sustainability; circular business models; business model innovation; access-based consumption; fashion furniture renting; consumer resistance; perceived risks; Business and Economics;

    Sammanfattning : The present research quantitatively examines consumer resistance towards the innovative business model of fashion and furniture renting in regard to environmental consciousness and trend orientation, while also taking into account perceived financial, breakage and hygienic risks. Moreover, the business model frame allows to give guidelines on how retailers can successfully implement a sustainable renting format into their business model considering customer resistance. LÄS MER