Sökning: "Benedikt Wiesmann"

Hittade 2 uppsatser innehållade orden Benedikt Wiesmann.

1. 1. The Reshoring Conundrum : Why manufacturing companies move production back to Sweden

   Master-uppsats,

   Författare :Wiesmann Benedikt; Snoei Jochem Ronald; [2015]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. Corporate Social Responsibility : The Role of CSR in Brand Assessment – A Consumers’ Perspective

   Magister-uppsats, IHH, Marketing and Logistics

   Författare :Benedikt Wiesmann; Eduard Habt; [2012]
   Nyckelord :CSR; Brand Image; Consumer Perception;

   Sammanfattning : The purpose of this thesis is to investigate the role of CSR (Corporate Social Responsibility) on the consumers’ brand perception. It is assumed that if CSR has any effect on the consumers’ brand perception it is supposed to be found as a component of the brand image. LÄS MER