Sökning: "Benny Truong"

Hittade 3 uppsatser innehållade orden Benny Truong.

  1. 1. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Nyckelord :Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Sammanfattning : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. LÄS MER

  3. 2. Development of an active braking controller for brake systems on electric motor driven vehicles

    Master-uppsats, KTH/Maskinkonstruktion (Avd.)

    Författare :Benny Truong; [2014]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Automobike: en cykel med aktiv balans

    Kandidat-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Alexander Chabo; Anton Lagerholm; Johan Schagerström; Gustav Storck; Benny Truong; Peter Tysk; [2012]
    Nyckelord :;

    Sammanfattning : During spring 2012, six students at the Royal Institute of Technology in Stockholm carried out a group project in the field of mechatronics as part of the thesis for the bachelor degree. The result was a robot with active balancing and the purpose of this report is to describe the development, manufacturing and problems that arose during the project. LÄS MER