Sökning: "Besong Enow Egbe Stacy"

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  1. 1. Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Xinyu Zhang; Besong Enow Egbe Stacy; [2019]
    Nyckelord :Consumer behavior; consumer decision; sustainable development; sustainable consumption; organic and green food products; environmental and social responsibility; food industry;

    Sammanfattning : This paper examines the concept of sustainable development and sustainable consumption in the food industry and how consumers relate with the idea of organic food produce and their alternatives. The research was developed by using the Consumer Decision Making model and the Norm Activation Model to be able to understand what motivates consumers in their buying choices and why. LÄS MER