Sökning: "Bet365"

Hittade 3 uppsatser innehållade ordet Bet365.

1. 1. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Emil Granath; August Carlander; [2020]
   Nyckelord :Culture; Consumer behavior; Message content; Legislation and Betting;

   Sammanfattning : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. LÄS MER

3. 2. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

   Master-uppsats, KTH/Industriell marknadsföring

   Författare :PAWEL BONIECKI; [2016]
   Nyckelord :online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

   Sammanfattning : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. LÄS MER

4. 3. Effektiv simulering av fotbollsmatcher

   Magister-uppsats, Lunds universitet/Statistiska institutionen

   Författare :Jesper Wallman; Johan Hansson; [2014]
   Nyckelord :Poisson; Probability; Odds; Football; Asian Handicap and Total Goals; Strategic Gambling; Mathematics and Statistics;

   Sammanfattning : This study put together a well established statistical model which estimates the expected number of goals being scored in football games in the Swedish 1 division (the third tier). The model is based on a Poisson regression and makes it possible to calculate the relative strength between two teams in terms of how many goals they are expected to score. LÄS MER