Sökning: "Betty Ålander"

Hittade 2 uppsatser innehållade orden Betty Ålander.

1. 1. An Evaluation of the Marketing Process in B2B and B2C Startups

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Farzana Madosh; Betty Ålander; [2019]
   Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

3. 2. Exploring the Factors of the Credit Default Swap Spread in Different Business Sectors

   Kandidat-uppsats, KTH/Matematisk statistik

   Författare :Kristofer Engman; Betty Ålander; [2017]
   Nyckelord :;

   Sammanfattning : In this study, we investigate the effect of market factors on credit default swap spreads aggregated by specific business sectors. The market factors include commodity spot prices, foreign exchange spot prices, equity index prices and interest swap rates. LÄS MER