Sökning: "Betty Hartigan"

Hittade 2 uppsatser innehållade orden Betty Hartigan.

1. 1. Reframing Consumption : A transdisciplinary approach for the promotion of mindful consumption in home fashion textiles

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Betty Sue Hartigan; Niklas Dahlberg; [2020]
   Nyckelord :Consumption; Co-creation; Mindful consumption; Innovation; Digital Communication;

   Sammanfattning : Textile waste is a growing problem in the world and although it is being noticed in the fast fashion category the industry providing home fashion textiles is being largely ignored. However, with companies such as H&M and Zara entering the market there is a cause for concern due to their current business models. LÄS MER

3. 2. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Nadine Bolm; Betty Hartigan; [2018]
   Nyckelord :Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

   Sammanfattning : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. LÄS MER