Sökning: "Bianca Duvnjak"

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  1. 1. “Probably the best beer in town” : En kvalitativ studie om svenska mikrobryggeriers strategiska kommunikation.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Josefin Kling; Bianca Duvnjak; [2021]
    Nyckelord :Strategisk kommunikation; mikrobryggeri; neolokalism; branding; deltagarkultur; deltagarorienterad strategisk kommunikation;

    Sammanfattning : In the last 20 years the craft brewing industry has expanded significantly in Scandinavia. The trend of microbreweries originates from the US and the U.K where much of the recent research has taken place, leaving a field unexplored from a perspective centralized to the microbrewery industry in Sweden. LÄS MER