Sökning: "Binet field"

Hittade 2 uppsatser innehållade orden Binet field.

1. 1. How should a startup company do marketing?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Kaywann Bahrami; Oscar Hegelund; [2020]
   Nyckelord :startup; creative advertisement; efficient advertisement; social media; digital marketing;

   Sammanfattning : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. LÄS MER

3. 2. The strategic use of rhetorical proofs in transformational advertising : A case study about SAS’ ‘We Are Travelers’

   Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Alexander Gårdemyr; Mads Kiholm; [2017]
   Nyckelord :SAS; We Are Travelers; advertising; transformational advertising; rhetoric; persuasion;

   Sammanfattning : Whether classifying an advertisement as informational, transformational or a mix of both comes down to the message strategy and for it to be successful it essentially needs to be persuasive. In order to persuade consumers one must turn to rhetorical theory (Phillips & McQuarrie, 2004). LÄS MER