Sökning: "Biqila Gebeyehu"
Hittade 1 uppsats innehållade orden Biqila Gebeyehu.
1. Kundrelationer inom banksektorn : Hur svenska storbanker verkar för att säkerställa kontinuitet och lönsamhet inom studentsegmentet
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this study is to investigate how the major swedish banks look upon and promote student profitability as well as long-term relationships within the student segment from a CRM point of view. The study incorporates a qualitative course of action with an abductive research approach which has been carried out by conducting personal and telephone interviews with representatives from three out of the four major swedish banks Nordea, Swedbank and Handelsbanken. LÄS MER
Resultatsidor:
1