Sökning: "Birkir Benediktsson"

Hittade 1 uppsats innehållade orden Birkir Benediktsson.

  1. 1. Engaging the consumer online : A quantitative study of attaining consumer engagement through social media in the luxury fashion segment

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Birkir Benediktsson; Jonas Levenius; Sebastian Ramos; [2018]
    Nyckelord :Social Media; Consumer Engagement; Triggers; Communication; Attainment; Learning; Sharing; Co-developing; Advocating; Socializing;

    Sammanfattning : Good communication is an important factor for a firm to think about when wanting to engage their consumers. Recently there has been an interest over the concept of consumer engagement within the context of social media by business practitioners. LÄS MER